The South Asian Guilt Cycle

Jun 06, 2026By Marcus Urbanski
Marcus Urbanski

Most South Asians don’t have a fat loss problem.

They don’t have a protein problem.

They don’t have a workout problem.

They have a guilt problem.

And until they recognise it, they’ll spend years blaming their metabolism, their genetics, their age, their hormones, or their lack of motivation.

The truth is much harder to accept.

The thing holding many South Asians back isn’t what they’re eating.

It’s what they’ve been taught.

Stage 1: The Good Child

Many of you grow up being rewarded for being 'good'.

Being respectful.

Being obedient.

Doing what we’re told.

Putting others first.

Keeping the peace.

Making sacrifices.

From a young age, you learn that being a good son, daughter, husband, wife, brother or sister means considering everyone else before yourself.

On the surface, that sounds admirable.

The problem is that nobody teaches you where the line is.

Nobody teaches you that there is a difference between caring for others and completely neglecting yourself.

So you become very good at meeting other people’s expectations.

You become very bad at recognising your own.

Stage 2: The Success Trap

Study hard.

Get the degree.

Get the job.

Get married.

Buy the house.

Make your family proud.

Many people spend decades climbing this ladder only to arrive at the top and realise something uncomfortable.

Nobody ever asked whether they were healthy.

Nobody ever asked whether they were happy.

Nobody ever asked whether they felt confident in their own skin.

You can be successful on paper and still feel completely disconnected from yourself.

I see it all the time.

People who have built careers, raised families and supported everyone around them, yet they struggle to walk up a flight of stairs without getting out of breath.

People who have spent their entire lives being responsible but never learned how to take responsibility for themselves.

Stage 3: Where Fitness Enters The Picture

This is where things start to get interesting.

Someone decides they’re going to make a change.

Maybe they want to lose weight.

Maybe they want to build strength.

Maybe they’ve had a health scare.

Maybe they simply looked in the mirror one day and realised enough was enough.

For the first time in years, they’re doing something primarily for themselves.

And that is where the resistance begins.

Not from the gym.

Not from the workouts.

Not from the food.

From the guilt.

Stage 4: The Guilt Response

This is the part nobody talks about.

You decline food at a family gathering.

You feel guilty.

You leave a function early because you have training in the morning.

You feel guilty.

You spend money on coaching.

You feel guilty.

You put your health first for once.

You feel guilty.

The mistake people make is assuming guilt means they’re doing something wrong.

It doesn’t.

It often means they’re doing something unfamiliar.

If you’ve spent your entire life putting yourself last, prioritising yourself will feel uncomfortable.

That’s normal.

How It Shows Up In My Coaching

What do I know about culture?

Truth is, not much.

I grew up in a multicultural family with an Eastern European grandad, an English father, and an African mum living in both Ghana and Surrey.

My lines were blurred, so I got to pick my own and decide where I want my life to go.

But what I consistently see in mono-cultural clients is that those who honour everybody else at the expense of themselves never get the results they want.

It shows up as last-minute cancellations because of surprise family events.

It shows up as abandoning nutritional guidelines because “they’d be upset if I declined.”

It shows up when someone asks permission to prioritise their own health.

It shows up when people apologise for taking time for themselves.

It shows up when clients are making incredible progress, only to disappear because they feel guilty for putting themselves first.

And it shows up when someone is physically capable of far more than they’re currently doing, but they’re terrified of being judged for changing.

Not by strangers.

By the people closest to them.

Stage 5: The Retreat

Eventually, most people reach a crossroads.

One path involves discomfort.

The other involves familiarity.

Most choose familiarity.

The gym becomes less frequent.

The healthy habits slowly disappear.

The boundaries vanish.

Life returns to normal.

Everyone is comfortable again.

Except them.

Months later they’re frustrated.

Years later they’re resentful.

And decades later they’re left wondering why they never became the person they wanted to be.

Stage 6: The People Who Escape

The people who break the South Asian guilt cycle don’t stop loving their families.

They don’t become selfish.

They don’t cut everyone off and move to the mountains.

They simply stop confusing love with obedience.

They stop confusing respect with compliance.

They stop believing that sacrifice is always virtuous.

They realise that looking after themselves isn’t taking something away from their family.

It’s becoming someone better for their family.

A healthier parent.

A stronger partner.

A more capable son or daughter.

A better example.

The Question You Need To Ask Yourself...

If your health is suffering.

If your confidence is low.

If you’re unhappy with where you are physically.

If you’ve spent years talking about changing but never truly committing.

Then ask yourself one simple question:

How much of my life am I living for me?

Because if every major decision is being filtered through what other people might think, then you’ve already handed control of your future to someone else.

The uncomfortable reality is that culture only has as much power as you allow it to have.

At some point, you have to decide whether you’re going to continue living according to expectations that were handed to you, or whether you’re going to build a life that reflects what you actually want.

My coaching isn’t about helping people lose a few kilograms.

It’s about helping people become strong enough, confident enough and capable enough to finally put themselves on their own priority list.

And if you’re not ready to do that yet, then i'm not the coach for you.

if you are ready to take the step. Visit my contact page.

But please don't complain about results you’re unwilling to take responsibility for.